We help education
providers connect
with students

Your one stop shop.

Crazy smart, unique campaigns that increase ROI fast and bring authenticity to your brand.

Our Services

Strategy & Student Acquisition

Performance marketers at heart, we love the feeling of tracking every dollar down to lead, application, offer, enrolment. We’re experts at digital advertising, lead generation and conversion.

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Creative & Content

Content marketing is easily the most powerful tool in marketing for awareness AND lead generation. Our student-centred approach to content production allows you to stay relevant when engaging with your audience.

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Student Conversion

Okay, so you have the leads, but they mean nothing if they don't convert into students. That’s what our marketing automation, CRM and call-centre teams are for!

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Student Engagement

Need ambassadors to represent you? Want insights into what students really want? Our Student Ambassador recruitment, training & management services have got you covered.

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Our Current Clients

Case Studies

A few of our latest creations

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ANU Crawford School of Public Policy

With a goal to increase lead volume and applications for postgraduate courses in Semester 1, 2020 the Crawford School of Public Policy partnered with Social Garden to take the lead on a multi-channel advertising strategy.

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Deakin University

In 2020 Deakin University partnered with Social Garden to support them with the development of a strategy to ensure their new application portal successfully integrated with their CRM and Marketing Automation platforms – being Salesforce and Marketo.

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Southern Cross University

In Social Garden’s breakout campaign as Southern Cross University’s lead partner agency, high growth student acquisition through lead generation successfully empowered non-school leavers to take back control of their future through study.

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Builders Academy Australia – Student Acquisition

Builders Academy Australia (BAA) is one of Australia’s leading RTOs, offering Building & Construction courses for tradespeople or people wanting to enter the construction industry.

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Journal Student Living

Journal Student Living made the decision of using the Salesforce and Pardot as their CRM and marketing automation platforms, and worked with Social Garden in creating a sales process to align with these platforms.

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Flinders University

Social Garden and Flinders University partnered to create a range of UGC content showcasing what it’s like to study Business as an international student at Flinders.

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Builders Academy Australia Lead Conversion

With so many disengaged prospects sitting in Salesforce, Builders Academy Australia partnered with Social Garden to convert these into registered students.

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Kangan Institute

Kangan Institute partnered with Social Garden to create a digital campaign focused on recruiting prospective international students living in Victoria.

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Deakin Email Writing

Each of Deakin’s existing nurture programs had 2-3 streams of content that aimed to move prospective students down the funnel, toward an application. Each stream was primarily filled with emails around general topics like studying online or the application process.

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Southern Cross University Alumni Case Study

A 12x month roadmap that set Southern Cross’s alumni division up for success.

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James Cook University

Since January 2019, Student Garden has partnered with JCU International to deliver a lead generation campaign, targeting prospective students across the USA, Canada and Europe. Students would be required to travel to Australia to complete their studies.

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Geelong Grammar

How we increased scholarship applications from Years 7 to 11 for an independent co-ed boarding school.

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Study Melbourne Organic Social Case Study

Study Melbourne champions Melbourne and Victoria as the destination for international students wanting to start or continue their study journey.

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Australian Catholic University

ACU partnered with Student Garden to roll out a country wide user-generated content (UGC) project. We produced authentic student led content for both organic and paid channels

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University Of Tasmania

The University of Tasmania sought help from Student Garden to use UGC video content to attract future students from interstate

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ANU Postgraduate

Australian National University (ANU) partnered with Student Garden to develop a marketing and creative strategy tailored to its postgraduate programs

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Melbourne Polytechnic

Melbourne Polytechnic enlisted Social Garden’s SEO expertise in March 2022, and the partnership has gone from strength to strength ever since.

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Deakin Manufutures

ManuFutures connects manufacturing entrepreneurs, start-ups and industry partners looking to execute their ideas and products.

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Endeavour College of Natural Health

Delivering high-quality leads from Google and Meta, 
for Endeavour College of Natural Health

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Flinders University Case Study | Student Garden

With Flinders’ brand new course offering after the pandemic, our main challenge was to nail down an effective strategy to successfully introduce each course into the market.

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Australian Institute of Music Case Study | Student Garden

The Australian Institute of Music offers a range of highly reputable courses in areas such as music performance, composition, music theatre, and creative technology.

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Marketing Automation for the Hader Institute of Education

Hader Institute of Education is an RTO that offers online learning in mental health, youth work, community services, and alcohol & other drugs.

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ANU Cybernetics

We orchestrated an advertising campaign aimed at recruiting students for ANU’s 2024 Master of Applied Cybernetics intake. This was a multi-faceted strategy with a threefold objective.

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Banyule

In an increasingly digital age, Banyule Nillumbik Tech School found themselves grappling with the complexities of effective social media marketing. At the heart of this job?

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genU Training

Our key objective was to forge a nurturing journey so personalised that it would be akin to a guidance counsellor sitting down with each prospect. The end game? Motivating them to press ‘submit’ on that application form.

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Builders Academy Australia

Student Garden has been working with Builders Academy Australia for over 6 years. Each year, we have increased the number of student registrations generated from our campaigns, and 2023 was no different.

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Australian Computer Society

We partnered with the Australian Computer Society (ACS), an association representing over 47,000 members in Australia’s burgeoning technology sector, on an ambitious campaign.

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ANU UGC

Australian National University College of Law was on a mission: get more bright minds enrolled in their postgraduate law programs for Semester 2, 2023.

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Department of Education

In an era of mass-produced content, it can be hard to achieve brand cut-through. Students have the world at their fingertips with access to more information than ever before.

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VFA Learning

In collaboration with VFA Learning, a seasoned Geelong-based RTO, we orchestrated a dynamic advertising strategy to tackle two primary objectives.

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genU Training Advertising

More than ever, prospective students want you to anticipate their needs and offer relevant experiences.

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What we do

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What we’ve done

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